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The cutting edge competition of the corporate world has stormed into the academic world. High quality education is a promise almost every academic institution makes. The vast body of potential students is swamped with marketing material resulting in an information overdose. For institutions, being better isn't enough anymore. The institution has to be seen as better. Institutions are now looking at ways to really cut through the clutter with big budget marketing strategies and sustained advertisement campaigns. However, as most successful marketers will agree, it is not about how much marketing is done, it's about how 'focused' and how 'targeted' the marketing effort is! The success of marketing depends on achieving much with little. Now there is a unique new way to achieve exactly this goal.
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